A large gray head is placed on a white background to create optimal contrast to indicate the eye and the blanket draped over the neck. The authors chose an elephant to express their identity. The debut release of the program required an icon that would represent it as an original product. Over the many years of its existence, the application has changed the logo given to it at the test launch stage only once. The most recent program (in version 10) is an overhaul of the desktop clients. The open beta version was launched in the summer of 2008, and in the summer of 2011, the number of its users was 11 million. At the same time, the spelling of the name Evernote was changed to lowercase letters. Especially for them, she adapted the application in 2008. There is also a Windows version that saves notes on an “endless roll of paper.”Īfter the change of leadership and Phil Libin’s arrival, the company shifted focus and added the Internet, Apple Mac, and smartphones to its business interests sphere. These were ritePen (a handwriting recognition tool) and EverNote (a web scraping and note-taking product).

The company that created it belonged to computer businessman Stepan Pachikov, who focused on developing utilities for desktop and tablet PCs and portable devices. Moreover, the utility exists in three versions: a free one with monthly restrictions, a paid one with canceled restrictions, and a more advanced version. It is a cross-platform application for most popular systems, including Windows, macOS, iOS, Android. But later, it lost its old spelling, given by the founder of the company, and the program became simpler to designate. The first time after the launch, the Evernote company’s name had a different spelling – with the capital “E” and “N.” This was done to highlight the words in a two-part name and emphasize its purpose the proposed product. The office application has been around since 2008 and has several account types – from the stripped-down Evernote Basic to the feature-rich Evernote Business. It is a service for storing notes in the printed text, audio, images, web pages, or manuscripts.

Evernote logo with white square background